Top 5 Health and Fitness Apps in Bulgaria: Q4 2024 Performance

In the fourth quarter of 2024, the health and fitness app market in Bulgaria saw varied performance across the top five applications. Here’s a closer look at each app's key metrics, as reported by Sensor Tower.

MyFitnessPal: Calorie Counter demonstrated fluctuating weekly revenue, peaking at approximately $2.4K at the start of October before dipping to $1.3K mid-December, and then rising again to $2.3K by the end of the year. Downloads followed a similar trend, starting at around 1.1K and reaching 1.2K by the end of December. Active users showed minor fluctuations, averaging around 23K throughout the quarter.

Strava: Run, Bike, Walk experienced a decline in weekly revenue, starting at $2K and decreasing to $905 in mid-December, before a slight increase to $1.4K at year-end. Weekly downloads decreased from 685 to a low of 272 in early December, with a recovery to 504 by the end of the quarter. Active users fell from 15K to a low of 8.2K, with a resurgence to over 10K by December's close.

Flo Cycle & Period Tracker saw significant growth in weekly revenue, beginning at $1.1K and climbing to $1.8K by late November, closing the quarter at $1.5K. Downloads were steady, with a notable increase to 982 in the final week. Active users remained stable with a slight increase, ending the quarter at 23.5K.

GAIA Pregnancy had a mixed quarter with revenue peaking at $1.2K near the end of November, while downloads remained consistent, peaking at 506 in late December.

YAZIO: AI Calorie Tracker experienced rising revenue, starting at $461 and ending at $631, with a peak download number of 899 in the final week. Active users showed a steady increase, closing the quarter at 2.5K.

These insights reflect the evolving landscape of health and fitness apps in Bulgaria. For more detailed analytics and trends, visit Sensor Tower.